SEO Campaign Strategy Guide
One of the best methods is through the use of Google Analytics. Google Analytics allows you to track how people search for your products or services. Simply open the Analytics application, and click on the > Web Campaigns > Search box. This will list all of the search strings that you have entered into the Analytics application. Find the keywords that are bringing the most business to your site. Each string will be listed as a column with the number of clicks, traffic, and hits. You will be able to see which keywords are bringing you the most sales. You'll want to pick keywords that are relevant to your products and services.
With so many web pages you'll want to narrow down the keywords to the most targeted ones. You may see keywords that are too broad and undefined. For example, if you are selling shoes, you may consider using “men's shoes”, “women's shoes”, or “kids shoes”. You will notice that the clicks and hits will increase, but the clicks per month may decrease. With just one campaign, you can achieve very good results, but you can easily expand this system. Again, refer to Google Analytics to track which keywords are bringing you the most business.
Your web content may be your biggest competition. Search engines are looking for keyword relevant content. You should carefully consider the placement of keywords. Your keywords should appear a few times within your content, but not too often. If it appears too often, it may interfere with the readability of your content. Instead, consider using the keywords at the right density. You should have about one keyword phrase for every hundred words of content. This will allow for easy scan ability of your content, and still allow for high conversion.
When optimizing your site for search engines, you should consider a few things. One, your site should contain no broken links. If the site is up, but the pages are broken, Google will ban your site. Two, you should keep your content relevant. By having too many keywords, it may distract the search engine robots and they will ban your site. Three, you should include plenty of keywords that are specific to your site. As you can see, keywords are very important for SEO. If you are considering using keywords for SEO, make sure that they fit in with the content of your page. As I stated before, keywords that are specific to your site, may help you get a better rank in Google. It will also allow your page to rank higher on search engines. Make sure that your keywords are appropriate for your website, and that they appear in the right density.
When you run a good SEO campaign, you should have plenty of visitors and sales. A good SEO campaign consists of lots of content for your visitors, and getting high ranks on search engines. Make sure that you are considering the SEO implications of the new changes made to the search engines. This will help you maximize your results when doing SEO. If you follow the above things, you will be able to improve your rankings on Google. It don't always work getting the cheapest google my business agency.
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